Portfolio / Campaign Highlights
• Brought Good Morning America, Nightline, AP, and German Press to Africa to unveil anti-poaching drone initiative protecting elephants and rhinos.
• Secured partnership with TIME Magazine on conflict resolution and race initiatives with the world’s largest peacebuilding organization.
• Built celebrity council with Robert De Niro, Glenn Close and others to support election integrity campaigns.
• Exposed corruption and systemic injustice through collaboration with top public-interest attorneys.
• Elevated breakthrough technologies for ecosystem protection—generating global awareness and high-profile endorsements.
• Strategized multi-stakeholder launches bridging consciousness, tech, and social transformation.
Case Studies
Bringing Good Morning America to Africa: A Multilayered PR Campaign for Wildlife Conservation and Drone Innovation
When the Lindbergh Foundation launched Air Shepherd — a groundbreaking drone program protecting elephants and rhinos from poachers in Africa — I saw more than a conservation story. I saw an opportunity to connect technology, celebrity, and humanitarian urgency into a global media moment.
Recognizing the need for an outlet that could capture both heart and scale, I targeted Good Morning America. Their team happened to be planning work in Africa, and I moved quickly, securing a feature segment that expanded across ABC News to include Nightline.
Alongside that, I independently secured global coverage with German Press and the Associated Press, amplifying the campaign's reach across continents and media sectors.
Coordinating with drone engineers on the ground, local South African teams, and the GMA producers, I managed every layer of the trip — from travel logistics to daily shoot planning. I also brought actress Maura Tierney into the fold, who later discussed the campaign on The View, giving the story extended mainstream visibility.
The drones — equipped with night vision and cutting-edge flight protocols — were operating at a level beyond even U.S. military applications at the time. I maximized that angle with drone and tech media, while continuing to amplify the conservation message through celebrity engagement and nonprofit advocacy.
This campaign wasn’t about one pitch. It was about weaving a multidimensional story that crossed conservation, tech innovation, and human impact — and making sure each audience heard the piece that mattered most to them.
One Million Truths: Weaving Influence Across Media, Culture, and Corporations
As part of the core communications team for One Million Truths (OMT) — a national race and equity initiative — I was brought in to amplify the project’s message and reach across both cultural and corporate landscapes.
My work began with securing a high-impact media partnership with TIME magazine, launching the campaign with an op-ed from the founder. I also helped generate a Variety feature, adding vital entertainment industry visibility at a time when public discourse on racial equity was at a national tipping point.
OMT brought together thought leaders like Search for Common Ground, one of the world’s leading peace-building organizations, and conflict resolution expert Peter T. Coleman of Columbia University. As a strategic communicator, I helped amplify their contributions and build a media narrative around the depth and integrity of the initiative.
To expand cultural traction, I engaged prominent voices including Sterling K. Brown, Debbie Allen, Devon Franklin, and Emmitt Smith. Sterling’s team went on to book him on The Daily Show with Trevor Noah to spotlight OMT — a direct result of the momentum I initiated through my outreach.
On the corporate front, I helped bring in top executives from Google, Nike, Viacom/BET, and Deloitte, and brokered a rare alliance between talent agencies WME, CAA, and UTA, culminating in a press release of unified support. I also helped bring the Motion Picture Academy into the conversation.
This project is a clear reflection of how I work: I don’t just pitch — I weave. I follow energy, pivot with purpose, and build bridges between sectors to spark movements that matter.
Spotlighting Injustice in the Digital Age: A Legal Case That Made National Headlines
Early in my career, I worked on a powerful legal case that revealed just how deeply public relations can influence justice — especially when powerful companies fail to live up to their own standards.
The case centered on Guidance Software, a top digital forensics company, accused of mishandling its own internal document discovery during a wrongful termination and discrimination dispute with its former marketing director, Cassondra Todd. What made this case remarkable — and ironic — was that Guidance specialized in helping law enforcement and corporations retrieve buried emails and digital evidence. Yet, in their own arbitration process, they failed to produce critical internal emails, citing everything from tape corruption to oversight.
It became my job to ensure that this contradiction, and the larger issue of accountability, didn’t go unnoticed.
I worked closely with the Associated Press, navigating a sensitive and highly technical story, and secured national investigative coverage. This wasn’t just a PR success — it was a case that sparked wider public conversation around e-discovery ethics, gender discrimination, and digital accountability.
The arbitrator ultimately ruled in Todd’s favor, awarding her more than $300,000 and calling out the company’s “gross negligence and bad faith.”
What set this project apart was my ability to support reporters with complex legal and technical details, helping shape a narrative that was factually sound, legally careful, and socially resonant. This case reinforced a theme that runs through much of my work: I don’t just elevate stories — I amplify truth.
Protecting Democracy: A Star-Powered Campaign for Voting Integrity
In the lead-up to the 2016 U.S. presidential election, concerns over election security were mounting. At the heart of it was a core issue many Americans hadn’t yet considered: the importance of paper ballots to ensure election transparency and verifiable results. I worked with the National Election Defense Coalition (NEDC), a nonpartisan organization advocating for secure and transparent elections, to bring national awareness to this critical issue — and to do so quickly and impactfully.
With the support of a former Vermont state senator and top election security experts, I built and launched a multi-layered media and celebrity campaign aimed at putting voting system vulnerabilities in the spotlight. Through strategic outreach, I brought on a powerful lineup of supporters including Robert De Niro, Alec Baldwin, Glenn Close, Melissa Etheridge, Alyssa Milano, Sterling K. Brown, Debbie Allen, and Katey Sagal.
Together, we created a compelling social media and video campaign that educated the public and drove the message home: paper ballots are essential to protecting the vote.
Beyond celebrity support, I secured key media wins to amplify the message further. NBC News conducted in-depth interviews with NEDC’s election security experts at their Washington, D.C. bureau, resulting in authoritative coverage that helped shift the national conversation. I also built a Celebrity Council for NEDC, giving the initiative long-term visibility and credibility beyond the campaign.
This project is a prime example of how I weave together media strategy, influencer engagement, and policy advocacy to create real momentum. It’s not just about getting attention — it’s about building trust, galvanizing support, and helping vital democratic issues break through the noise.
Empowering Women, Protecting Wildlife: Strategic PR for a Poaching Documentary
When the documentary Breaking Their Silence: Women on the Frontline of the Poaching War was preparing to debut, its powerful focus on women saving endangered animals in Africa presented a rare opportunity — and a critical need for visibility. I worked closely with the filmmaker to shape a launch strategy that honored the film’s unique voice and female-centered lens, while reaching both mainstream and issue-driven audiences.
Shot entirely through the female perspective, the film highlighted courageous women on the frontlines of Africa’s poaching crisis — from rangers to activists — breaking barriers in a historically male-dominated space. With global stakes and urgent messaging, it was essential to create a campaign that captured this multi-dimensional story.
My role included shaping the narrative and securing wide-ranging media coverage — from People Magazine, CNN, Extra-TV, Parade Magazine, and HuffPost, to a Today Show appearance, elevating the film’s profile despite the absence of a formal distributor. I also secured a quote from Alicia Silverstone, calling the film “inspiring,” adding another layer of visibility through celebrity endorsement.
When political tensions rose in Botswana during a change in leadership — raising alarm bells about potential threats to conservation progress — I swiftly positioned the filmmaker as an expert on international platforms. This included a CNN segment spotlighting the implications for wildlife and underscoring the film’s urgency.
This project was a clear example of my strategic, layered approach. By weaving together press, celebrity, political timing, and issue alignment, I was able to amplify not just a film — but a movement. The campaign demonstrated how storytelling, media, and advocacy can intersect to create impact far beyond the screen.
Restoring Justice in Mexico: Exposing a Financial Scandal Through Global Media
When a group of retired expats in San Miguel de Allende, Mexico, had their life savings stolen by Monex Bank — a financial institution with deep affiliations, including ties to major international banks like BNY Mellon — few believed they would ever see justice. But through my strategic coordination and unwavering media advocacy, their story reached the world stage.
Recognizing both the scope of the injustice and the sensitivity of the case, I brought NBC News to San Miguel to conduct a full-scale investigative report. This wasn't a simple assignment — it required months of preparation, analyzing financial documents, helping reporters follow a paper trail across borders, and tracking down key individuals tied to the fraud. The case was further complicated by legitimate fears of political and social blowback, given the entrenched power dynamics within Mexico.
Working closely with the investigative team, I ensured the voices of those impacted were centered — thoughtfully and respectfully. Their willingness to come forward became the heartbeat of the story.
In a significant win for accountability, the exposure led to Monex Bank returning the majority of the stolen retirement funds. The case didn’t just result in restitution — it set a precedent and raised international awareness around financial protections for foreign nationals living abroad.
Coverage extended beyond NBC to include Telemundo, ensuring the story resonated with both English and Spanish-speaking audiences. It became a rare example of high-level media mobilization with real-world results.
For me, this was more than just a media placement. It demonstrated the power of investigative storytelling — and the responsibility we have to use media as a force for transparency, justice, and healing.
Media outlets I’ve worked with:
