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Frequently Asked Questions

  • My media strategy covers everything from securing top-tier national media placements to industry-specific vertical press, where relevant. Depending on the campaign, it can also include celebrity or brand partnerships, media training, coalition-building, and reputation positioning. Every strategy is tailored — rooted in intuition, experience, and a deep understanding of the media landscape.

  • Not at all. I work with startups, founders, nonprofits, movements, and first-time media clients, too. If your message is powerful, your work is impactful, and you're ready to be seen, we can talk.

  • I approach each campaign with intuition, precision, and flexibility. I know how to pivot when needed, and I don’t just follow a formula. I trust the path of each client and campaign — and I always do what it takes to get results, even if it means changing direction midstream. My work is deeply aligned with storytelling and impact.

  • You're ready for PR when you're ready to be seen and heard — whether that’s launching a new initiative, selling your product or service, or simply wanting your voice to reach more people. If you feel your message is meant for a wider audience, then we’re probably ready to amplify it.

  • No problem at all. Many of my clients are stepping into media visibility for the first time. I walk you through every step of the process so that you feel supported, prepared, and confident in how you're showing up.

  • I’ve secured coverage across virtually every major outlet — from The New York Times, TIME, and The Los Angeles Times, to Good Morning America, The Today Show, CNN, Reuters, and beyond. Print, digital, broadcast, and everything in between.

  • I only work with clients whose message, mission, or work I deeply believe in. Visibility should be aligned — not manufactured. When the story is authentic, the amplification feels natural. I care about elevating voices that matter.